What Can Retailers Do With Their Customer Information?
For many businesses in retail, customer data is still an elusive thing. As a business owner, you probably know that …
Tag: Customer Data
Find out how SMEs can avoid big GDPR fines and penalties?
With GDPR now only one month away from coming into effect, Real Business’s first webinar of 2018 focussed on what British business owners need to do to avoid costly fines and penalties under the new data protection rules.
The personal factor: Customer data, marketing and you
By Staff writer
The appeal of being able to tailor your communications to offer the personal factor to numerous prospects without investing the vast resources needed to make each feel like they have your undivided attention is hopefully obvious.
Do I?need to hire a media agency?
By Rachel Hall
Advertising and marketing provide your business with access to a much larger pool of customers, but when is the right time to engage a media agency?
Cloud phone systems: Changing the rules of engagement
In part one of our of series, James Passingham takes a closer look at how intelligent features in the latest cloud phone systems are helping to transform the customer experience across a variety of industry sectors.
Making business decisions Is gut instinct extinct?
By Staff writer
Decisions are the perennial facet of the human psyche should I or shouldn?t I” While the consequences of making a poor sandwich or movie choice are relatively immaterial, the wrong business decisions could have significantly worse implications.
Why you can’t afford to ignore innovation in payment
By Sean Blanks
As a small business you must give customers every opportunity to spend their money. Providing them with the easiest and most convenient methods to part with their hard earned cash will ultimately boost your bottom line.
What really happened to TalkTalk and how your firm can avoid falling trap to a similar scam
Following the breaking news of the TalkTalk cyber-attack, Kevin Foster, testing services manager at MTI Technology, explains how the company was hacked – and how SMEs can avoid falling prey to the same attack.