By Staff writer
This article is part of a series discussing how companies can become customer-centric, with the final piece focussing on enabling a sustained customer-centric culture and reinforcing the right behaviour.
By Staff writer
Becoming an organisation that puts the customer first, particularly when the customer hasn’t traditionally been central to the company’s culture, is a major transformation which requires a deep understanding and commitment.
By Staff writer
Practitioners like myself are often asked what bosses can do to make their company customer-centric. In the first of three articles intending to answer that question, I unveil that it requires a great deal of commitment and consideration to go beyond simply being a buzzword.
