Apple, Amazon and Google, these ubiquitous mega-brands dominate the tech market and limit consumer choice. But a new review led by a panel of economists and tech experts is suggesting a series of reforms that, if implemented by the UK government, will make space for smaller firms to rise up, innovate the sector, and empower consumers in the process.
By Jorn Lambert
We all know how e-commerce platforms like Amazon have changed the way consumers purchase goods and part with their hard-earned cash. But this is not a one-sided process, it also means that SMEs must follow the big pioneers and ramp up the way they service customers regardless of their sector.
‘The classics never die’, never has a statement been proven so true as in this case of artisan spirit producers in the UK, who are facing an Asian market that’s hungry for their legacy-filled goods. No Brexit deal” No problem!
British consumers are facing mounting household debts which will increase with festive spending. But why should SMEs retailers care Because their livelihoods depend on their financial stability.
British consumers are buying their christmas gifts earlier each year, how can retailers maintain interest?
Paid social can be an effective tool for businesses to target customers, but they need to do market research first.
More than 40 per cent of Brits would allow a brand to put their logo, along with the words ‘sponsored by?, in the bottom corner of their personal profile photos on social media channels, new research has revealed.
By Staff writer
When it comes to innovation in FMCG, it’s easy to get trapped in the belief that it’s the big brands who are running the show.
The public are seemingly reluctant to embrace emerging technology, which could put the breaks on for innovative scale ups.
Britain has a rich history of producing strong consumer brands, but very few have had as much impact in such a short amount of time as crisps business Tyrrels.
