Strong consumer insight is key to any brand’s success. In the food sector, it’s the smaller enterprises that can resonate better with audiences over the ‘Big Food’ sector if they know what to do.
By Hannah Ford
It’s all well and good sharing business-related information with your staff, but what happens when they leave If you don’t set the legal grounding for what ex-employees can and can’t say about your company, you risk your competitors finding out things about your set-up that you don’t want them to know about.
Keyu Jin, Professor at The London School of Economics, says that British businesses can learn a lot from the cut-and-thrust nature of the Chinese eco-system.
With the World Cup in full swing, bosses across the country are deciding the extent to which they should embrace football fever or, indeed, ignore it altogether.
Are you tracking all of your competitors’ moves and spending a significant amount of time every day deciding how to react to (and outdo) those moves”
The proposed merger between retail giants Sainsbury’s and Asda could disrupt smaller businesses further down the supply chains of both supermarkets, an industry expert has warned.
By Adam Twidell
It may seem perverse, but Adam Twidell believes competition has helped get his business, PrivateFly, to where it is today by helping grow market demand.
By Staff writer
According to studies, traditional brand fidelity is declining. This is bad news for large, established players. But it’s a golden opportunity for SMEs to capitalise on a new phenomenon… “loyalty as you go”.
By Ed Cooke
While some projects get confined to the waste bin, others bubble in the background. For Ed Cooke, the Memrise Prize has been a slow, but eventual, burner.
By Staff writer
Businesses of all sizes, at all stages of development, can require investment. Almost all successful ones will take on an investor at some point. These are the signs that you should start looking for investment for your business, and start looking now.
