A proliferation of digital channels and mobile devices has resulted in today’s always-on consumer, bringing huge opportunities for brand engagement, yet an increasingly complicated and dynamic path to purchase. As a result, customer experience management has risen to become the top marketing technology investment, accounting for 18 per cent of total marketing budget in 2014.
BlackBerry went back to its business-facing roots over the past year, and its latest innovation for companies comes in the form of a cross-platform enterprise mobility management cloud for SMEs across iOS, Android, Windows Phones and BlackBerry 10.
The behaviour of UK salespeople has been analysed by Adobe to find technology is enabling more flexibility with sales deals, which has been demonstrated with a 30 per cent growth in the amount of business secured out of the office with staff becoming more mobile.
