Negative reviews from customers are a window into my business
By Mike France
Christopher Ward co-founder Mike France explains why he doesn’t look at negative reviews as something to hide from in today’s digital age.
Tag: Christopher Ward
Why everyone, including the CEO, must muck in during seasonal rush
By Mike France
Not afraid to get his hands dirty on the shop floor, Mike France explains why the seasonal rush helps bring everyone together to meet the customer needs.
Customer service goals: Driving 300 miles overnight for an emergency wedding delivery
By Mike France
When you start a business you must find something that you do better than anyone else, that sets you apart or why bother?
Raising capital Tales of success from a watch brand
By Mike France
For your business to reach the next stage of growth, raising capital might be a necessity. Serial entrepreneur Mike France has some tales from the trenches.
My take on building a successful business by thinking different
By Mike France
His is a business located in a very competitive market, but Mike France has some useful advice on thinking different for those in a similar situation.
Celebrity endorsements: Essential or expendable
By Mike France
Last month I discussed our approach to our annual budget, one aspect of which is considering how much we spend on sponsorship and influencers to engage with the Christopher Ward brand.
Your annual budget: Opportunity to stick, twist or go bust
By Mike France
As a new financial year approaches, Mike France and his firm are laying out the next annual budget and he has some wise words for others doing likewise.
Digital advertising strategy: Have we reached a tipping point?
By Mike France
For a consumer brand like Christopher Ward, having an advertising strategy that provides evidence of success or failure is key for Mike France and his team.
Why Morgan Motors was the right premium brand to partner with
By Mike France
This month we announced a unique new partnership with legendary British motor car manufacturer, Morgan Motors a big step that required careful planning.
Dealing with maternity leave in an SME
By Mike France
With a gap left when a key member of staff went on maternity leave, Mike France explains how his business dealt with it and then re-integrated them.