The Confederation of British Industry recently labelled 2015 a “tough year” for retailers. As the meteoric rise of ecommerce continues and market competition increases once more, an effective marketing strategy is crucial if businesses are to achieve strong sales over the festive period.
In the lead up to Christmas the average person spends close to £900 on a variety of presents, decorations and festive extras in readiness for 25 December. It’s hardly surprising with the pressures of expectations and opportunities online that much of this buying is done sneakily in work time.
American Express Shop Small is an initiative shining a spotlight on shopkeepers across the nation – the campaign ran between 4 and 20 December and Ludovic Piot of Epicerie Ludo joined the cast of business owners involved in the initiative.
By Sue Ingram
Celebration, parties, food and fun. They’re all part of Christmas, and for a gloriously long weekend, the closest many of us intend to get to working is gauging how much room we need to leave for pudding. So how to communicate what’s expected of the workforce over the Christmas period
Without doubt, one of the most frustrating things about running a business is dealing with late payments.
As we look to Christmas, sometimes there’s no telling what’s in store for us when it comes to gifts. Indeed, life itself always has a few surprises up its sleeve for us, so imagine the surprise a pair of entrepreneurs had when the company that rejected their job applications later bought their firm for $19bn…
Father Christmas will have visited by this time next week and as we draw closer to the 25 December, our countdown continues to now reveal just how successful one sector is with tasty turnover of £95.4bn.
The ten most engaging Christmas ads from the country’s high street retailers have been revealed by emotion measurement platform Realeyes, which found that Brits have fallen out of love with disconnected John Lewis – despite the hype.
Research commissioned by American Express and undertaken by the Centre for Economics and Business Research, claimed the value of the Christmas period to small retailers hit £13.9bn in 2014.
Anyone who has passed Pimlico Plumbers’ HQ in London, or read my Twitter feed, will know I love Christmas. However, I’m the first to acknowledge the challenge the festive period has on business.
