How to be an overnight success in business
It is the dream of most new business owners and entrepreneurs to have their business receive instant international attention and …
Tag: Celebrity endorsements
When brand ambassadors backfire in spectacular fashion
The modern-day obsession with brand ambassadors make sense they help sell products. But what happens when things don’t go according to plan?
Ellie Goulding and Mark Ronson make their mark on the luxury car industry
The global luxury car market has been untouched by the financial crisis, but in order to post further growth vehicle companies are upping the ante in terms of customer experience and advertising, bringing in the likes of Ellie Goulding and Mark Ronson for endorsement.