By Staff writer
Earlier this month ASA introduced new guidelines to try and help brands address the issue of gender stereotyping in advertising. Jamie Williams, account partner at isobel, gives opinion on the matter.
By Jason Trout
Viewability is still a divisive subject within the ad tech industry. Whilst its takes into account when an ad has appeared in front of a user, it doesn’t determine whether that user engaged with it and whether that user is your target audience.
By Staff writer
Some of the most enduring businesses of our time have relied on a strategic partnership framework to maximise success, and with the Department for Business, Innovation & Skills suggesting SMEs account for 99.9 per cent of all private sector firms in Britain, bosses need to replicate such strategies to increase sales.
By Ricky Cooper
Ricky Cooper, VP of Digital Realty, explores how the marketing profession is beginning to imitate the City in terms of embracing data analytics in order to achieve real-time marketing.
It’s said that great marketers have guts. Steve Jobs, arguably one of the greatest marketers ever, famously ignored anything that had to do with market research because he didn’t believe customers knew what they wanted until presented to them. However, big data and technology has clearly revolutionised marketing in the way it gives access to information to better support a company and serve customers.
