5 digital marketing books every SME owner must read this year
By Staff writer
Whether you’re a digital marketer or not, reading these books will help you run your business.
Tag: brand strategy
Red Points CEO tells us how to keep our brands secure
By Staff writer
Brand protection expert Laura Urquizu talks to Real Business about consolidating and safeguarding one of the most vital aspects of business.
Study reveals why brand strategy deserves a larger role in M&A
By Staff writer
Executive director Nick Cooper share insights from Landor’s recent study, discussing what it says about today’s M&A market and the role of brand strategy.