Don?t risk your business reputation over poor driving for work policies
By Simon Turner
Here are some top tips to ensure you don’t damage your business reputation due to poor driving for work policies.
Tag: Brand Reputation
What SMEs can learn from the brand reputation wins of industry giants
Whilst big corporate CEOs have billions of pounds at their disposal, they still make mistakes when it comes to brand reputation. SME bosses can learn from their lessons.
It’s time for taxi apps to grow up and rethink performance strategies
By Staff writer
Taxi apps are becoming increasingly commonplace, but so too are the problems that surround the operational strategies of the businesses.
Guess which word one UK firm dropped to save reputation of Eco Action Trumps game
A British company, the BBC has unveiled, changed the name of one of its games Eco Action Trumps after children started assuming it was related to Donald Trump, president-elect of the US.
Want the key to storytelling success” Learn from these four brands
We have an insatiable curiosity for ?what happens next?, be it in the real world or the boundless fictional realm and it’s one of the key reasons why brands should be looking to hook us with stories.
Got global ambitions for your business Here are five titbits for world domination
A digitally enabled global market, better access to funding and increased support for entrepreneurs is good news for growing businesses. But the reality of expanding to new places can also be littered with hidden challenges.
What’s your firm’s internal culture like It could make or break your brand
By Bryan Adams
With advice from HubSpot’s Brian Halligan, I’ve covered the essential steps to cultivating strong relationships with employees, customers and candidates, unlocking the the power of internal brand culture.
The age of emotion: The biggest customer experience opportunity
By Dennis Fois
Dennis Fois, CEO of customer engagement specialists Rant & Rave, discusses how emotion is the next level for customer experience.
The dangers of parody Twitter accounts to brand reputation
While on one side a business can’t really claim to have made it unless someone out there has created a gag Twitter account to poke fun at said named company, there is a danger that these channels can do serious damage to a brand.
Revealed: The 20 coolest brands in the UK
British consumers and influencers including SB.TV founder Jamal Edwards and British Fashion Council boss Caroline Rush were tasked with donning their thinking caps to decide the 20 coolest brands in the UK – meet the companies approaching sub-zero temperatures.