How to use YouTube for brand building
By Uday Tank
Content expert, Uday Tank gives details on how to use YouTube to help you build your own brand.
Tag: Brand Building
How to build a brand without a Branson in the business
By Staff writer
What can be done to build a brand if your business lacks the presence of Richard Branson, Jeff Bezos or Elon Musk on centre stage
The frozen yogurt producer thats cooler than cool
By Simon Brooke
Temperatures might be falling, but frozen desserts are increasingly becoming a year round favourite among consumers with frozen yogurt a particularly strong new entrant into the market.
How “human brand” Donald Trump can win the presidency
By David Craik
By utilising his huge brand qualities Donald Trump could persuade Americans to make him president.
Meet the firms that ditched old names for new ones and the challenges each faced
By David Craik
Names are precious, but sometimes business have to change them for expansion, marketing or legal reasons.
SMEs get chance to be the poster boys and girls of the future
By David Craik
Crowdfunder and advertising group JCDecaux are teaming up to help startups market brands more effectively.
Blazing a trail: The urban cycling security entrepreneurs
When Ben Smith and John Abrahams launched a homemade video on YouTube some four years ago they had no idea how quickly their product would go from rough prototype to being stocked by some of the biggest names in cycling.