Tag: Brand Ambassadors

When brand ambassadors backfire in spectacular fashion

August 3, 2017

By Hunter Ruthven

The modern-day obsession with brand ambassadors make sense they help sell products. But what happens when things don’t go according to plan?

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Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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