The pitfalls I’ve experienced in winning new business
By Mungo Park
Mungo Park gives his thoughts on a period in his company’s growth when winning new business has meant losing important time and money.
Tag: Blueprint.tv
My heart sank when client asked for pageviews
By Mungo Park
Mungo Park is in the business of helping clients use content effectively, but was recently dismayed at pageviews being favoured over actual engagement.
The death of telesales and reviving the art of letter writing
By Mungo Park
There’s no right or wrong, but telesales is not working for Mungo Park and his business. He explains why pounding the phones is not the best use of time.
Managing client expectations: My experience of coming unstuck
By Mungo Park
It’s a total cliche, but the three most important things you need to remember when managing client expectations are communication, communication and communication.
None of us is as smart as all of us” Why business teamwork is the key to success
By Mungo Park
In his first Founders Diaries contribution, Mungo Park reveals why business teamwork has meant being able to go on holiday without constantly worrying.