The UK’s small retailers run the risk of losing out on a big payday as 49 per cent fail to track their data, even though sales on Black Friday are set to cross £1bn in Britain for the first time.
Black Friday is almost upon us, so let’s recap why the American shopping day has become of such importance in the UK as this year’s online spend is set to top £1bn.
Ahead of the Christmas commerce chaos that will begin soon, delivery business Yodel has is strengthening its operations for the peak period with 7,000 new seasonal part-time and full-time positions.
Black Friday was well named – with some very dark attitudes to consumerism on show, just a few days before the comparatively more reserved Christmas crush began.
The latest IMRG Capgemini e-Retail Sales Index has found a 37 per cent month-on-month online spend surge in November, as Black Friday encouraged £12.1bn worth of sales during the month.
Without Twitter the fervour that surrounded the Black Friday shopping event this year would surely have been much smaller. We pick the best tweeting efforts.
