By Mike Crooks
Bluetooth beacons are an assistive technology that help to connect physical objects or locations with mobile devices. They can help your business become more efficient or customer friendly. Here are real business applications for Bluetooth beacons.
As Tesco plans to resolve its financial crisis, the firm has agreed to sell its Korea-based Homeplus division, which is in contrast with supplier Unilever’s plans to expand its marketing efforts across the continent.
Beacon technology on buses will enable advertisers to push targeted offers and content to commuters as they travel around London.
Despite Greenlight commissioning a survey of 100 senior marketers to understand which technologies are seen as overhyped and which are ripe for investment, analysts believe a product hype bubble – followed by its consequential failure – is often needed to make it go mainstream.
British mobile proximity marketing company Proxama, which pushes deals to consumers’ smartphones based on their distance to retailers, has secured a deal that will integrate its Bluetooth beacons technology in airports across the UK.
