Innovate UK programme IC Tomorrow has introduced a £210,000 contest to find the UK’s top virtual reality and augmented reality companies, and John Lewis, Crossrail and King’s College London are among the big name partners backing the search.
Despite Greenlight commissioning a survey of 100 senior marketers to understand which technologies are seen as overhyped and which are ripe for investment, analysts believe a product hype bubble – followed by its consequential failure – is often needed to make it go mainstream.
The use of augmented reality (AR) technology in the enterprise app space is set to generate $2.4bn revenue in 2019, according to Juniper Research.
Mobile tech analysis company Juniper Research predicts that the worldwide number of augmented reality (AR) users, taking in smartphones, tablets and smart glasses, will rise from 60m in 2013 to nearly 200m in 2018. With this in mind, Everline Future 50 member Zappar’s mission is to deliver the best tools to create the most immersive experiences for the new digital canvas about to emerge.
