Is There A Problem With Women’s Online Fashion?
The Advertising Standards Agency, (ASA) has condemned a number of women’s e-commerce brands for their sexualised messaging that appears to objectify women.
Tag: ASA
Proposals to ban harmful gender stereotypes in advertising
By Staff writer
The body responsible for writing the UK’s advertising rules, the Committee of Advertising Practice (CAP), has published a consultation on a proposed rule to prohibit the use of harmful gender stereotypes.
Infographic: 6 controversial UK TV adverts that (mostly) boosted stock prices
Discount Displays has brought to light the fact that controversial UK TV adverts could benefit businesses, if they’re done in a more tasteful manner.
Changes to broadband speed claims in advertising
Research from the Advertising Standards Authority unveiled that consumers were being misled by broadband speed claims, so alongside the Committee of Advertising Practice it called for providers to demonstrate speeds referred to in marketing campaigns.
It’s not just adland that needs to crack down on gender stereotyping we all do
By Staff writer
Earlier this month ASA introduced new guidelines to try and help brands address the issue of gender stereotyping in advertising. Jamie Williams, account partner at isobel, gives opinion on the matter.
Businesses still starved of adequate broadband, what needs to happen to change it?
Recently it was reported that a quarter of UK businesses don’t have adequate broadband. This is despite the government’s target of “superfast” connectivity for 95 per cent of Internet users by December 2017.
False advertising prompts ASA to force broadband firms to act with honesty and integrity
The Advertising Standards Authority has announced rules forcing broadband firms to quit false advertising.