Instagram’s official marketing material claims that its new logo is designed to reflect how the app has transformed since its creation. Once a simple tool that allowed users to apply filters to photos, in recent years it has become much more than this – but was a logo change the right way to showcase that
Seemingly Uber’s controversies aren’t enough to slow it down, as the on-demand car service and other ride-sharing platforms are set to see global revenues double to $6.5bn by 2020.
By Ran Berger
Despite mild hysteria amongst Instagrammers, here’s why new planned changes to the Facebook-owned photo-sharing app presents huge opportunity for marketers.
Digital technologies can bring a whole host of advantages for businesses: transforming customer experience, offering new services, entering new markets and streamlining operations, to name a few.
The internet has been supercharged with the arrival of mobiles and Babylon has been designed to capitalise on the trend by providing people with rapid access to healthcare via the smartphone, which is why we prescribed it with a spot in our Everline Future 50 2016.
US streaming giant Netflix has launched a recruitment drive that calls for a “Grammaster”, an Instagram photographer who will be paid $4,000 for a fortnight of work in film and TV locations across Europe and the Middle East.
Challenger bank Mondo, which is mobile-first by design, is in the midst of a £6m hybrid investment round and wants customers to become investors by contributing £1m through equity crowdfunding service Crowdcube.
British enterprise app consultancy and developer Mubaloo has been acquired by New York-headquartered IPG Mediabrands, as the consumer-facing marketing agency expands into the growing enterprise mobility sector.
As WhatsApp reaches the one billion user mark and even outperforms Facebook Messenger, it becomes apparent that new apps provide an additional and critical portal to transform the user experience.
As part of the Internet Retailing UK Top 500 campaign, seven British retailers have been granted “elite” status for the ecommerce and multichannel services provided to consumers.
