The AmeriCamp story: Making a name for your brand when the competition has a head start
By David Craik
Never tell entrepreneur Lee McAteer that he won’t realise his global ambitions.
By David Craik
Never tell entrepreneur Lee McAteer that he won’t realise his global ambitions.
The US may have a good reputation for business, but that doesn’t mean there aren?t hurdles. Here, we explore three of the top challenges for SMEs with their eyes on the states.
“No matter where you are in the world, first impressions count,” Glassdoor’s head of international product, Tico Andrea, said. It was in reference to the company’s most recent research, which highlighted the global variations of interview etiquette.
With Christmas on the way, the government has embarked on a B2C marketing campaign with American online marketplace Newegg, which will promote British tech products to US consumers.
By Staff writer
Mark Bellamy, director at B2C Europe, discusses how selling to the US has been made simpler in large part due to the change of the de minimis customs value.
London mayor Sadiq Khan has welcomed his Chicago counterpart to the UK capital during a visit that has seen the pair discuss the business relationship between the two cities.
Keurig Green Mountain is one of the biggest brands you’ve probably never heard of and it’s making the move from the US to the UK.
By Staff writer
As Britain’s ecommerce market matures, many savvy retailers are looking internationally to drive sales and growth this year and the US ecommerce market is on the radar.
Localytics data from both European and US markets reveals that the European user base represents a huge opportunity for companies with a mobile presence. European app users are interested and engaged in their apps, opening them more frequently and spending more time in them than US users.