In London, ad agency shakes up the “Mad Men” model
The world has changed so much, adding mobile, social, and digital channels to the mix. The old school vision of an agency just doesn’t work any more.
Tag: Agencies
Digital advertising strategy: Have we reached a tipping point?
By Mike France
For a consumer brand like Christopher Ward, having an advertising strategy that provides evidence of success or failure is key for Mike France and his team.