What makes a CSR strategy successful?
By Beth Michon
In our increasingly eco-conscious world, consumers expect brands to be dedicated to charitable initiatives, environmental sustainability, and workers” rights; as opposed to purely chasing profits.
Tag: Advice
Subprime Mortgages For Commercial Borrowers
By Craig Upton
Securing a mortgage when you have a poor credit history is a challenge, but seeking a commercial mortgage can be even trickier. Here’s how to do it.
Appeal to the head and the heart for a convincing business presentation
By Graham Shaw
In the 4th century BC Aristotle wrote in his book ?Rhetoric that a persuasive speech is supported by three pillars; Ethos – being credible and of good character. Logos – being logical and factual and Pathos – having emotional appeal. Each pillar is important because people are rarely persuaded by just one of them. Incorporate all three and you will greatly enhance the chances of the audience being convinced by what you say.
Small is beautiful let’s redefine how we measure entrepreneurial success
We re told as entrepreneurs that bigger is best, that we should concentrate on growth at all costs and that a key measure of success is turnover and the number of staff that we employ. But that approach can lead to misery, burn out and poor mental health. Here’s my own story about growth, expectations, ego and the lessons I learned as a CEO of a growing business.
AI will innovate your SME, but get to grips with it first
For too long Artificial Intelligence or (AI), has been seen as the great yet scary unknown for businesses. The possibilities of AI, and it’s potential to upscale and innovate your business are endless. But ensure you do your homework first. Let my easy-to-read guide on AI for SMEs be your first positive step towards AI learning and implementation.
We are family: The risks and rewards of promoting your SME as a familial concern
What happens when SMEs on the larger side begin to promote themselves as family businesses” Well, they can attract more employees, yet they can also raise concerns about nepotism and lack of equality in the inner operations of a business. I give you the perks and shortcomings of ‘keeping it in the family’.
Four ways to get into machine learning, from a software entrepreneur
Machine learning is revolutionising the way organisations service their customers. From automating customer support through to detecting fraud, it’s impacting businesses for the better. But how about if you’re a machine learning rookie I have four points for you to get started.
5 business benefits of using the Cloud
By Lee Johnson
Cloud technology, it’s anything but fluffy! In fact, there are some fantastic benefits for getting down with ‘the cloud’ in your business. Here are the five benefits of getting cloud-savvy, (Hint, your employees will thank you).
The role of financial director has changed, here’s how you can evolve with it
Make sure you’re aware of the changes the financial director role has undergone to avoid being left behind.
How to buy an existing business
Buying a business doesn’t make you any less of an entrepreneur than starting your own. We tell you what the advantages are, and how to buy a business.