By Kat Kynes
On April 13, Game of Thrones will be returning to UK screens with the highly anticipated fifth season of the series. If you’re anything like us you’ll be eager to return to the world Westeros.
A proliferation of digital channels and mobile devices has resulted in today’s always-on consumer, bringing huge opportunities for brand engagement, yet an increasingly complicated and dynamic path to purchase. As a result, customer experience management has risen to become the top marketing technology investment, accounting for 18 per cent of total marketing budget in 2014.
By Jo Swinson
Jo Swinson, minister for employment relations and Liberal Democrat MP for East Dunbartonshire, shares her advice on the upcoming Shared Parental Leave legislation with Real Business – and looks at what kind of cultural change she hopes it will bring about.
By Giles Thorpe
We are well aware that we live in uncertain international economic and political times, with little likelihood of that changing any time soon. The goal for business owners in 2015 should be building greater business resilience, because it is essential for future productivity and growth.
Observing the very real hacking threat businesses face and the methods that cyber criminals use begs the question – is the password a past word
We hear from business minister Matthew Hancock and a duo of exciting entrepreneurs on why getting advice to help your business grow could be one of the most important decisions you make this year.
By James Lyne
It seems that barely a day goes by without some kind of cyber attack or major hack hitting the headlines. In today’s hyper digital world, the threat of falling victim to cyber crime is real, and you might expect that these high profile cases would spur us all into action.
By Simon Brooke
It’s a well known fact that companies that export do better than those that don’t. Businesses are 11 per cent more likely to survive if selling abroad, according to research from both the Confederation of British Industry (CBI) and UK Trade and Investment (UKTI).
By Nick Pinson
There’s little denying the power of the Chinese economy these days. It’s the second biggest in the world and predicted to become number one, ahead of the USA, by 2020. It’s also a key focus for many UK SMEs.
For any SME, the motivation and retention of key talent is vital. Employees need to remain engaged and involved as much as possible – here are five steps you can take.
