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Tag: Adverts

Questioning the motives behind Google’s ban on cryptocurrency adverts

June 4, 2018

By Shane Schutte

Google’s latest move to ban cryptocurrency adverts has gained mixed reactions throughout the business landscape, with the financial sector questioning the company’s true motives.

Post Cambridge Analytica scandal, what is our responsibility towards privacy?

May 29, 2018

By Staff writer

Attitudes towards privacy have fundamentally changed say 4,460 surveyed after the Cambridge Analytica scandal. So, what is the European technology community’s responsibility?

In the eye of the beholder: Six complained-about adverts experts don’t agree are offensive

January 19, 2017

By Shane Schutte

Criticism is not always a sign you’ve done something wrong, especially when it comes to the world of marketing it all comes down to perspective. The ASA claimed most complained-about adverts were often not the ones that needed banning. But it doesn’t hurt to know what could land you in hot water.

The battle for IT hires becomes intense, with UK tech cities narrowing the gap against London

November 3, 2015

By Shane Schutte

Companies in cities across the UK have begun to vie for top tech talent in order to build capabilities to innovate and cater to demand, according to the latest “Tech Cities Job Watch” report by Experis.

Ad attacking Jeremy Corbyn removed due to copyright shows even government needs to brush up on law

September 16, 2015

By Shane Schutte

An advert branding Jeremy Corbyn a threat to national security was pulled from YouTube after claims the conservative party had used footage without permission. This just comes to show that no matter how big your business is, copyright law should always be at the forefront of your mind.

How YouTube has changed marketing Jamie Oliver, Barclaycard and notonthehighstreet discuss

May 20, 2015

By Shane Schutte

It may be a bold sentiment, but YouTube has changed the world, both for consumers and businesses. With the platform having helped to eliminate barriers to entry for the production and distribution of media content, and blurring the boundary between customer and business, just how do the innovative businesses of today feel YouTube has changed the field of marketing

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RealBusiness — Telling the truth about SME Life

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