My heart sank when client asked for pageviews
By Mungo Park
Mungo Park is in the business of helping clients use content effectively, but was recently dismayed at pageviews being favoured over actual engagement.
Tag: Advertising
Increasing confusion around home broadband basics in advertising
Home broadband has steadily been rising on our list of priorities as employers and staff embrace remote working. However, many have become wary of their chosen provider.
Why the most successful brands see gaming as part of the marketing mix from the start
Full transparency is key to in-game advertising success. And having?mobile gaming as part of your media plan from the start is just as crucial.
Changes to broadband speed claims in advertising
Research from the Advertising Standards Authority unveiled that consumers were being misled by broadband speed claims, so alongside the Committee of Advertising Practice it called for providers to demonstrate speeds referred to in marketing campaigns.
Five UK brands that have nailed Instagram advertising
It seems Instagram marketing services can do no wrong, as its advertiser base has doubled to reach a new milestone of two million active users.
Spread the word: Using your vehicles as mobile advertising
For many people, seeing mobile advertising on fleet vehicles around town is the first interaction they will have with a business, and as we all know, first impressions count.
In London, ad agency shakes up the “Mad Men” model
The world has changed so much, adding mobile, social, and digital channels to the mix. The old school vision of an agency just doesn’t work any more.
It’s not just adland that needs to crack down on gender stereotyping we all do
By Staff writer
Earlier this month ASA introduced new guidelines to try and help brands address the issue of gender stereotyping in advertising. Jamie Williams, account partner at isobel, gives opinion on the matter.
Bulletproof: From hundreds of mail outs to offices in three continents
Putting the progress of Bulletproof down to tenacity and hustle, Gush Mundae and Jonny Stewart explain how they put their fast-growing agency on the map.
Do I?need to hire a media agency?
By Rachel Hall
Advertising and marketing provide your business with access to a much larger pool of customers, but when is the right time to engage a media agency?