The rise of smartphones and social media has kick started a mass migration of products and services into the online world. Whereas marketing historically consisted of fliers, billboards, and television advertisements, nowadays most marketing successes and failures happen on social media and in other online spaces where there are large amounts of people.
Business owners understand that around 63% of shopping occasions now begin online, and that if you want to be a successful business owner, you must also be a competent digital marketer or at least have one on your team.
Interviews for digital marketing roles typically assess a candidate’s understanding of the digital marketing landscape and their ability to navigate their way around.
Real Business has created a well-rounded set of digital marketing interview questions to test your knowledge and see if you have what it takes to become a true competitor in today’s online world. You will often find variants of these questions asked in a digital marketing job interview.
Think You Know Digital Marketing? Test Yourself With These Digital Marketing Interview Questions
The digital marketing industry operates across different online platforms, from website traffic to app downloads. It’s an area rife with acronyms many of which intersect just to make things more confusing. The online world is a dynamic field, moving fast. Keeping up with the latest digital marketing trends is essential to ensure that your business is visible and making the most of online opportunities.
Looking to begin a digital marketing career or business or just want to assess your knowledge? Test yourself with these digital marketing interview questions below.
1. What does SEO stand for?
- Send Email Out
- Serial Editorial Output
- Search Engine Optimisation
- Search Expectation Order
- Search Engine Rankings
2. What percentage of web traffic originates from organic search?
- 27%
- 32%
- 48%
- 53%
3. Which of the following is NOT a type of digital marketing?
- Video
- Social media
- Print advertising
4. What does PPC stand for?
- Pay Per Click
- Programme Placement Code
- Programme Pay Customer
- Personal Placement Clicks
5. What is the maximum number of characters per tweet on social media platform X?
- 140
- 180
- 240
- 280
6. Which of the following is NOT a type of content marketing?
- Image
- Blog post
- OneNote
- Video
7. What is a CRM?
- Consumer Relations Marketing
- Customer Relationship Management
- Customer Returns Manager
- Critical Relationship Manager
8. Which is more secure: HTTP or HTTPS?
- HTTP
- HTTPS
9. What does “branding” mean in digital marketing?
- Market segmentation
- Your target market
- Personal identity and image
- Putting your logo on products
10. What is anchor text?
- The visible text that is hyperlinked to another page
- The text in the top left of a webpage
- The most prominent text on a page, used by search engines to assign a title to the page
- A slogan that sticks in a consumer’s mind
11. What is a persona?
- Your target audience
- Someone who joins your mailing list
- A repeat customer
- A fictional representation of a group of customers
12. What is the name of email marketing that the recipient has consented to receive?
- Search Marketing
- Permission-based email marketing
- Internet advertising
- Social web marketing
13. What is the name given to marketing to customers based on their location?
- Geographic
- Psychographic
- Behavioural
- Demographic
14. How many users does LinkedIn have
- 470 million
- 630 million
- 740 million
- 1.1 billion
15. What does CTA stand for?
- Consequence To Advert
- Call To Action
- Computer Tracked Actions
- Characteristic Tracking Advert
ANSWERS
1. What does SEO stand for?
Answer: 3 – Search Engine Optimisation.
SEO boosts website traffic by targeting the searches that potential customers make and increasing the chances of appearing in search engine results pages. It is one of the key parts of digital content marketing and incorporates many sub-categories, such as search engine marketing, social media marketing, and email marketing.
2. What percentage of web traffic originates from organic search?
Answer: 4 – 53%.
Combine this with the 15% of traffic coming from paid searches and you’ll see that over two-thirds of web traffic originates from search engines.
3. Which of the following is NOT a type of digital marketing?
Answer: 3 – Print Advertising
Video, social media, and email are all key components of digital marketing. Print advertising, however, is purely physical. Before digital marketing existed, print marketing was the most effective form of advertising. Traditional marketing, which includes print advertising, is now often used in conjunction with digital marketing strategies to create a more comprehensive approach. For instance, billboards are experiencing a real revival both in traditional print form and new digital versions which can respond to the type of people walking past. However, a digital marketing campaign is essential for reaching a wide audience and achieving marketing goals.
4. What does PPC stand for?
Answer: 1 – Pay Per Click
PPC stands for pay-per-click, which is a type of search engine advertising. This is essentially a way of buying traffic to your site, rather than achieving it organically. A PPC campaign can be tracked via Google Analytics, and it’s a vital part of any digital marketing campaign. It allows businesses to evaluate performance, pivot strategies as needed and improve conversion rates.
5. What is the maximum number of characters per tweet on social media platform X?
Answer: 4 – 280
X, previously known as Twitter, deliberately has a low character ceiling to promote communications which are succinct. Fewer words rather than more is one of the keys to social media marketing success.
6. Which of the following is NOT a type of content marketing?
Answer: 3 – OneNote
Images, blog posts and videos are all types of content marketing. OneNote is a note-taking software.
Content marketing is a part of SEO. Although content marketing won’t usually directly promote a product or service, it aims to attract and engage potential customers and drive conversion by targeting keywords, found through keyword research and implemented through a bespoke keyword strategy.
7. What is a CRM?
Answer: 2 – Customer Relationship Management.
Familiarity with CRM and other digital marketing tools like Google Analytics and Moz is essential for aligning with the company’s current digital marketing teams. Digital marketers rely on CRM to meet the needs of current and potential customers.
8. Which is more secure: HTTP or HTTPS?
Answer: 2 – HTTPS
HTTPS is relevant to digital marketing because Google prioritises safer web pages. Responsive web design and security are two key traits that google, which is the largest search engine marketing tool across digital marketing platforms, prioritises.
9. What does “branding” mean in digital marketing?
Answer: 3 – Brand Marketing
Branding marketing is an important digital marketing strategy.
Branding includes your tone of voice, style, and the overall persona of your business. Some companies are seen as distant experts whilst others are down-to-earth, relatable and friendly. The personality of your business is demonstrated through your branding, helping consumers to recognise your brand and relate to it. Brand marketing exists to make a connection with customers, building relationships that promote trust.
10. What is anchor text?
Answer: 1 – Visible Text in a Hyperlink
Anchor text can be optimised for search engines by making it relevant to the target page and keeping it succinct. It is great for link building.
11. What is a persona?
Answer: 4 – Fictional Representation
In digital marketing, a persona is a fictional character which represents your ideal customer. It is one of many digital marketing tools used to identify and cater to a target audience. A persona is vital for achieving effective digital marketing KPIs (Key Performance Indicators).
12. What is the name of email marketing that the recipient has consented to receive?
Answer: 2 – Permission-based email marketing.
Easily one of the simpler questions in the digital marketing interview. Permission-based email marketing involves communicating by email with consumers who have actively opted into receiving email marketing. This digital marketing strategy represents effective engagement tactics because you already know that your target audience is receptive.
13. What is the name given to marketing to customers based on their location?
Answer: 1 – Geography
Consumers differ greatly based on geography, sometimes requiring entire shifts in your digital marketing campaign.
14. How many users does LinkedIn have?
Answer: 3 – 1.1 billion
LinkedIn is a business-oriented social media presence, making it a great place to network. As of January 2025, it has 1.1 billion members worldwide. Every member of your digital marketing team should have a LinkedIn profile, as it only improves their digital marketing position and they can cooperate and share ideas with fellow marketers.
15. What does CTA stand for?
Answer: B
CTA stands for Call to Action. This is a written directive that tells your audience exactly what you want them to do. An effective call to action will help to increase interaction, as well as your conversion rates, and is often found at the end of a piece of digital content or marketing.
Calls to action are used in every type of digital marketing. You’ll find them on websites, landing pages, email marketing, social media posts, blog posts, and even in videos. Whenever you want to tell your customers what to do next, you’ll need to use an effective call to action to direct them.
How did you do?
So, how did you fare with our digital marketing interview? Is your digital marketing knowledge up to date, or do you need to brush up?
Digital marketing interviews play a crucial role in evaluating a candidate’s understanding of the latest trends and their ability to apply digital marketing strategies effectively.
Digital marketing is rapidly transforming the marketing landscape. If you want any chance of staying ahead of the competition, you’ll need to make sure that you keep up-to-date with the rapid advances in digital marketing, adopting new trends as they emerge, bringing in specific expertise, and implementing smart goals, so that you never get left behind.
Having an in-depth understanding of digital marketing techniques will help you promote your business effectively in today’s ever-changing consumer market. If you’re a digital marketeer, staying updated is crucial for advancing your career, as it equips you with the skills and knowledge that hiring managers look for in candidates.
