Opinion

Opinion 4 min read

Is solving an everyday problem the best launchpad for a business

Every day we are faced with inconveniences, from missing a meeting due to train delays, to not being able to settle a bill between friends. But while many adopt the stereotypical British response of sharing displeasure and choosing not to take action, by simply sitting down and taking a minute to consider the issue, you'd be surprised how easy the solution is to find.

Opinion 4 min read

Do you understand how to accurately make tactical digital investments

With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.

FREE Newsletter

Join our newsletter to stay up to date with the latest business news

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

FREE Newsletter

Join our Prosper² Loyalty programme for free!

Earn rewards every time you read. Unlock member-only offers, insights and tools — built for the people running UK businesses.

Start Your Loyalty Journey
Members of the Prosper² loyalty programme at a networking event
  • Digital
  • Financial
  • Growth
  • People
  • Risk