Opinion

Opinion 3 min read

Pop-up shops vs temporary retail

Too often, when it comes to pop-up shops, brands think that merely by setting up a pop-up in a trendy London location, and attracting enough visitors, the venture was a success and the big ‘retail marketing’ box can be ticked.

Opinion 3 min read

What is at the core of your business?

Martin Leuw ponders that many businesses are like a bagel: an empty hole in the middle (where the core should be), when evidence shows that the greatest businesses are like "donuts" - with the best bits at the centre.

Opinion 3 min read

London: The sixth-biggest French city

London is already thought to be the sixth-biggest French city in the world, with more French citizens living here than in Bordeaux or Nantes – a fact that should be a sober warning to those who would tax us more and fight moves to cut bureaucracy.

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