Opinion

Opinion 4 min read

Voice of RB First Women: What are your business rules

The name of my first book, written nearly a decade ago, was “Business Rules”. This was a guide to the pitfalls you could inadvertently fall into, when running your own business. Some ten years on, I would have written a different book, because this next decade is more, in my opinion, about business behaviour, rather than following any so-called rules.

Opinion 5 min read

Marketing teams need to realise the full potential of data to help create more engaging campaigns

It’s said that great marketers have guts. Steve Jobs, arguably one of the greatest marketers ever, famously ignored anything that had to do with market research because he didn't believe customers knew what they wanted until presented to them. However, big data and technology has clearly revolutionised marketing in the way it gives access to information to better support a company and serve customers.

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