Business owners and managers face a multitude of decisions on a daily basis. One decision which holds, or should hold, high priority is the implementation of technology.
By utilising his huge brand qualities Donald Trump could persuade Americans to make him president.
Given the stereotypes about American competitiveness, it might seem odd to consider embracing failure as one of our greatest assets. However, once you stop and think about it for a moment, it starts to make sense.
Charlotte Moore, founder of specialist food, drink and lifestyle copywriting company ThatCopyGirl.com, tells us why a business mentor is a must for every startup.
As marketing becomes more complex, is it time to change how we think of the chief marketing officer
Government, business associations and individual firms can help refugees contribute to the economy.
James Collins, MD at Rakuten Attribution, part of Rakuten Marketing, explains why data that provides marketers with an understanding their customers’ full journey to purchase is critical.
Big data is everywhere, but are companies using the data available to them in the best way possible, asks David Benigson.
For young small businesses to fulfil potential each have to be able to operate on an even playing field with the big boys. However, it appears that with less than three per cent of government procurement spend coming this way the odds continue to be stacked.
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