Opinion

Opinion 3 min read

I want it now: Marketing in the age of customer obsession

The year 2015 saw the creation and development of a new type of customer. They’re informed, knowledgeable, demanding and thanks to the likes of social media, armed with an open platform to provide honest feedback on their experiences with brands – whether good, bad or ugly.

Opinion 3 min read

How apprenticeships compare to education

While many still ponder whether to hire a graduate or implement an apprenticeship scheme, we asked Phil Hitchox, director of commercial and business development at First4Skills, on his thoughts on how the two options compare.

Opinion 3 min read

The implications of Brexit for UK companies

The argument for Brexit seems to have come down to a question of “better the devil you know”. There are plenty of people unhappy with our involvement in the EU, but equally people worry about the unknown. It is certainly an emotive subject, but perhaps the argument should really boil down to economic implications – will we be better off in or out

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