Are you a business owner that is writing up their very own employee contracts for the first time? Or perhaps …
Co-founder and Chief Marketing Officer at Miappi, Toby Britton, explains how your SME can adopt an influencer loyalty marketing strategy to in a bid to keep up with competition and cultivate a strong customer community.
Rewarding staff members with bonuses and incentives is a great way to encourage staff members to go the extra mile, …
Many businesses begin their life as a sole trader, with just one person working on a self-employed basis. However, if …
If you’re a small business owner, you’ll know just how frustrating it is to see business rates eat away at …
A franchise is a type of business that offers an entrepreneur the opportunity to buy into a proven and successful …
Loyalty and rewards programs can help businesses increase their customer lifetime value and customer retention. In order to, compete with high technology-driven consumer companies like Amazon, Apple, or PayPal, for repeated business and to build customer relationship by providing personalised content or discounts and value for money. There are various types of loyalty programs but what are some of the key strategies for launching a successful rewards program?
There’s a common misconception that SMEs aren’t aware of cybersecurity threats. However, in reality, it’s not that SMEs aren’t aware …
How do we create customer loyalty? Often, a customer is drawn to a brand or SME by a specific product …
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