From social media advertising through to paid-for search ads, digital advertising is evolving to empower businesses to tell stories in more relevant ways.
Innovation occurs all the time. However, during times of uncertainty, innovation often occurs more out of necessity, and less as a result of simple experimentation or from a desire to learn and grow.
For most small business owners, the day-to-day challenge of growing the company, keeping customers happy and paying staff and suppliers leaves them little time to worry about currency markets. But volatile exchange rates aren’t just a problem for City traders.
In 2013 the results of a study by netmums showed one in three women felt they were overlooked for promotion because they were at a childbearing age, and three years later, new research shows such women are still too scared to make complaints about it.
British enterprise app consultancy and developer Mubaloo has been acquired by New York-headquartered IPG Mediabrands, as the consumer-facing marketing agency expands into the growing enterprise mobility sector.
This year’s “Red Saturday”, which kicks off the Valentine’s Day spending rush, falls on 6 February and although the day will see 2.2m Brits rush to make romantic purchases, overall spending ahead of 14 February is set to decline on 2015.
A couple have been on a globetrotting adventure for four years by combining business with pleasure through a “freedom lifestyle” that allows the duo to work just 20 hours a week, earn $10,000 a month and stay in luxury accommodation.
As part of the Internet Retailing UK Top 500 campaign, seven British retailers have been granted “elite” status for the ecommerce and multichannel services provided to consumers.
London-based Admedo, the programmatic advertising platform used by the likes of Boots and Airbnb, has secured a $6m Series B investment led by MMC Ventures.
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