There are many wonderful fictional businesses, but only the best ones can teach us some real lessons. We took a look at how the firms in our favourite books, TV programmes and movies have helped inform real business practices.
We quizzed Simon Down, deputy dean of Lord Ashcroft International Business School, about an exclusive YouGov survey investigating the opinions of 700 SME decision makers on how the Brexit may affect SMEs’ export.
With research suggesting employees don’t check their earnings, the government is encouraging staff to make sure their bosses are taking the new National Living Wage into account.
It pays to treat your customers nicely, and we’ve highlighted the businesses doing an excellent job of giving back to shoppers by revealing the world’s most effective reward schemes.
Growth hacking is about using good information and making creative decisions to spur the health of your user base, and giveaway campaigns are great for getting people talking about your brand. Real Business found the most successful – not to mention generous – stunts.
Being a professional in a consumer-facing industry can feel like standing in the path of an avalanche – a constant stream of new products, services, campaigns and more pour into the marketplace every day. Meanwhile, the expectations of your customers cycle ever higher.
Having set himself the goal of having a business turning over £5m within seven years, entrepreneur Joe Fogel tells us how a wide range of digital tools have helped he and VaioPak Group become so successful.
Having a drawer filled with dark chocolate will boost your brain – we really mean it! But it's not the only food to do so. From folklore medicine to Aztec warrior usage, we unveil five snacks that have a long history of increasing concentration.
We’ve selected a handful of the latest high-tech gadgets UK leaders may wish to get their hands on, some of which will support business objectives while others will simply provide the chance to act like an overgrown child.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
FREE Newsletter
Earn rewards every time you read. Unlock member-only offers, insights and tools — built for the people running UK businesses.
Start Your Loyalty Journey
