Advice

HR

HR & Management 5 min read

In the eye of the beholder: Six complained-about adverts experts don’t agree are offensive

Criticism is not always a sign you've done something wrong, especially when it comes to the world of marketing it all comes down to perspective. The ASA claimed most complained-about adverts were often not the ones that needed banning. But it doesn't hurt to know what could land you in hot water.

HR

HR & Management 3 min read

Key lessons from a year of hostile disruption

"There cannot be a crisis next week. My schedule is already full. After a year of uncertainty and significant hostile disruption, many business leaders will relate with the sentiment of Henry Kissinger's quip. But the problem is that it also rings true, at least in terms of readiness.

HR

HR & Management 7 min read

Daredevil entrepreneurs and their extreme ways of unwinding

It's been said that every entrepreneur is a bit of a daredevil or adventurer emphasised all the more by the extreme ways these six bosses unwind.

RA

Raising Finance 3 min read

Advertising technology SMEs: What are the options for funding?

Recent reports have identified a decline in investment in advertising technology companies over the last two years.

SA

Sales & Marketing 3 min read

Creating effective advertisements that will long be remembered

When it comes to achieving success, there is no lack of advice to be found across the Internet. But when you ask any one entrepreneur, there's never a sure-fire combination that will quickly get you to the top. This is especially so if you're trying to create effective advertisements.

CH

Choosing Suppliers 5 min read

Dealing with a severed fibre connection a tech startup’s take on supplier contracts

Futrli, a business forecasting tool, is a modern, cloud-based business. We caught up with co-founder Amy Harris to hear how this tech-savvy brand navigates its supplier contracts.

CH

Choosing Suppliers 4 min read

How to negotiate as a business rather than a consumer

For some small business owners it can be hard to move away from the consumer mindset here are some tips on how to negotiate as a business.

CH

Choosing Suppliers 5 min read

Choosing a supplier: What should you look for as a business?

When it comes to choosing a supplier, there are lots of things you might not have previously considered. Here's a guide to finding the right fit.

SA

Sales & Marketing 5 min read

The secret to achieving YouTube success for SMEs

There's no denying that YouTube success for brands and individuals has played a pivotal role in the growth and take-up of social media throughout the world.