Advice

Appeal to the head and the heart for a convincing business presentation

In the 4th century BC Aristotle wrote in his book ?Rhetoric that a persuasive speech is supported by three pillars; Ethos - being credible and of good character. Logos - being logical and factual and Pathos - having emotional appeal. Each pillar is important because people are rarely persuaded by just one of them. Incorporate all three and you will greatly enhance the chances of the audience being convinced by what you say.

Fit for the future: What skills employees need to prepare for the future workplace

Sick of hearing about the robot effect" No longer amused by the concerns surrounding the advent of automation and AI, and how it could replace workers" With employers now expecting candidates to demonstrate digital knowledge and keep pace with technological advances, it's important that we all know about the skills that will put employees in a strong position to thrive in the future workplace.

David vs. Goliath: How SMEs can create a competitive edge with customer experience

Large businesses in the UK make up just 0.1% of the overall business landscape but equate to 48% of turnover illustrating their market dominance and the challenge at hand for smaller businesses to face. So, in a world of Amazon, Sainsbury's and John Lewis, is there room for SMEs anymore The answer is yes, and SMEs can use their more personable qualites to drive sales through a quality customer care experience.

Career performance: Boost brain chemicals for success – 7 neuroscience proven techniques

If I told you that with just a few simple techniques practiced daily or when the need arises, you could measurably impact your career performance, would you be interested That offer is timely because we re living in a time of unprecedented change advancements in technology, a constant push for innovation and growth, disappearing jobs, new software and toolsthe list goes on. Those changes create increased pressure, especially in the workplace. So, give these Physical Intelligence techniques a try and transform your career performance through neuroscience!

Nice-to-have or ?need-to-have It’s time businesses decide on diversity

As the dust settles on this year's Gender Pay Gap reporting season, it's time to take stock of the results and consider the ways in which businesses can start making changes now to ensure they are fit for the future. Because in this day and age, hiding away from diversity and inclusion obligations could mean the difference between growth and acceleration, and being left behind.

Instagram Checkout: A blessing or a curse for SMEs?

Instagram recently announced its new checkout feature: ?buy from brands without leaving Instagram" the announcement declared! This is great news, right" With customers no longer having to go through the awkward process of leaving the app, brands are sure to see a higher purchase conversion rate, but will SMEs feel the benefit of this new sales based innovation?

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