Business Technology

Building a marketing cloud: Its simpler than it sounds

A proliferation of digital channels and mobile devices has resulted in today’s always-on consumer, bringing huge opportunities for brand engagement, yet an increasingly complicated and dynamic path to purchase. As a result, customer experience management has risen to become the top marketing technology investment, accounting for 18 per cent of total marketing budget in 2014.

Dont fall into the trap of the cyber myths

It seems that barely a day goes by without some kind of cyber attack or major hack hitting the headlines. In today’s hyper digital world, the threat of falling victim to cyber crime is real, and you might expect that these high profile cases would spur us all into action.

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