Programmatic ad platform of Boots, Michael Kors and Airbnb raises $6m from MMC Ventures
London-based Admedo, the programmatic advertising platform used by the likes of Boots and Airbnb, has secured a $6m Series B investment led by MMC Ventures.
London-based Admedo, the programmatic advertising platform used by the likes of Boots and Airbnb, has secured a $6m Series B investment led by MMC Ventures.
The start of a month can often mark the launch of a new strategy or campaign for a company. For House of Fraser it meant using Twitter to get “#Emojinal” in a series of tweets considered so strange that users of the social network were willing to put money on the retailer declaring a hack – it did no such thing.
Dragons’ Den success Levi Roots has opened a Caribbean Smokehouse restaurant in Westfield Stratford City, which comes equipped with a number of services including the same payment tech found in restaurants such as Jamie’s Italian and Wahaca.
In a campaign supported by business secretary Sajid Javid and transport secretary Patrick McLoughlin, the British government has committed a £20m investment to driverless car technologies to improve the country’s productivity and infrastructure.
There is plenty of information out there regarding search engine optimisation (SEO), but is all of it true Not quiet. As such, we’ve debunked five key “facts” that are actually myths.
If the breaststroke is too mundane for you, marine tech enterprise Supermarinovation has closed its first round of equity investment, which will support the company as it ramps up the scale of its x2 Sport underwater jet pack venture.
Our Microsoft 30 Digital Champions project continues, and confectionery brand Mallow & Marsh is the next company on the list. Chief whisk Harriot Pleydell-Bouverie revealed how she is able to introduce a working pattern so flexible that the staff don’t have a holiday allowance.
Many firms are now turning to Unified Communications (UC) collaboration tech to not only improve productivity, but also boost the sense of pride among staff, as well as motivation and morale. But why, despite this, do many still fall foul of getting UC right
With a fair share of Brits looking back with guilt at their indulgence over the festive season, we find out how IsosHealth founder Abigail Wilson created the company to deal with just this kind of thinking.
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