In the age of digital, customer satisfaction has never been more important – at least where Nakul Sharma, founder of hospitality service Hostmaker, is concerned. Indeed, he revealed to Real Business that the consumer-centric attitude won praise from San Francisco giant Airbnb.
Rafael Cortes, Foehn head of marketing, explains why voice and human interaction still play essential roles in the world of multi-channel business communications.
Data is the lifeblood of most modern day businesses, but it presents a challenge in that it is portable, easily manipulated and relatively effortless to duplicate, so here are the abnormal places that digital fraud attacks may lurk.
Bringing together suppliers such as five-star hotels and remote farmers is a tough task for events business Chillisauce, which is why founder and CEO James Baddiley is investing in technology and digital tools to make the process smoother and customer experience more memorable.
As a small business you must give customers every opportunity to spend their money. Providing them with the easiest and most convenient methods to part with their hard earned cash will ultimately boost your bottom line.
As the founding principal of De Montfort University’s new Leicester Castle Business School, Dana Brown is building on the legacy of Jamie Vardy and Richard III to create a brand of business education that is relevant to firms large and small and the communities they are part of. Real Business spoke to her about how football, robots and entrepreneurship are shaping her vision for 21st century learning.
While it’s widely recognised that the cloud is a true growth-enabler for enterprises, its potential to help small and medium enterprises (SMEs) thrive is underestimated.
Virgin Trains has seemingly taken inspiration from Netflix with the launch of BEAM, a free on-board entertainment platform designed to deliver luxury and convenience with some 200 hours of content for passengers, including Captain America: The Winter Soldier, House of Cards, Top Gear and Frozen.
Despite wanting Augustus Pili to communicate to the younger man, the company thrives on the UK’s heritage and its thriving manufacturing sector. However, the firm's founder revealed to Real Business that relying on both those concepts doesn’t come challenge-free.
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