Business Technology

3 Reasons Why Chatbots Could Boost Your SME Conversions

In the wake of a global e-commerce boom, online retailers and service providers have seen an influx of traffic to their sites as consumers switch to the high street for a digital future. As SMEs battle it out to appear in high-ranking searches and grab the attention of a demanding demographic, user experience has become a key factor in a successful marketing strategy post-Covid. In order to remain popular amongst a sea of competitors, marketers are striving to put the consumer first. From conversational marketing to accessible UX design, success in 2022 is all about personalisation and one-to-one connections with potential leads. This is where chatbots come in. In 2021 alone, experts at Invesp reported that over half of all consumers globally used a chatbot when interacting with SMEs online.

How SMEs Can Best Prepare For A Hybrid Work Future

Last year, not all firms could offer remote working options for employees, but many of those who were able to are now considering how they can blend the best of home working with the best of working at physical premises. Employees’ expectations have also changed for good. According to Microsoft’s recent Work Trend Index, 71 percent of UK workers want flexible remote work options to stay. Data from the CIPD shows that 65 percent of employers offered no option to work from home before the pandemic, a figure that has now fallen to 37 percent. As SMEs now look at their return to physical premises, business owners and leaders can build the true hybrid workplace of the future. And there’s a strong reason to do so.

The SME Guide to Cloud Telephony for Hybrid Working

The global pandemic has set new precedents in our attitudes towards how, where, and when we work. Lockdowns taught us that so much more can be done remotely than we ever thought possible and proved to the UK workforce that a large percentage of businesses could facilitate remote working structures – and now it could be here to stay. As labour markets become increasingly competitive, SMEs must make sure they stand out as businesses that will invest in their workforce, show care and compassion towards their wellbeing, and be flexible in how their employees’ work.

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