Shane Schutte

Interviews 6 min read

The one size fits all method in marketing should be put to rest

When was the last time you took a deep-dive look at your customers’ interests If it’s more than a year ago, think again: the marketing landscape is changing faster than ever. And if you want to keep pace, Starcount’s CEO and chief data scientist told Real Business, then you need to know exactly what makes your consumers tick.

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