Opinion
5 min read
In B2B, Brevity is the Business
I have about seven seconds to get your attention – if I’m lucky. So while I’ve got it, let me tell you about something that’s close to my heart: If you can’t explain what your business does and why anyone should care within the average human attention span, it’s not just time you’re wasting. It’s customers too. Give me a few more seconds and I’ll explain.
