SMEs currently account for 99% of the UK’s business population. As a driving force behind the corporate and commerce world, …
In the wake of a global e-commerce boom, online retailers and service providers have seen an influx of traffic to their sites as consumers switch to the high street for a digital future. As SMEs battle it out to appear in high-ranking searches and grab the attention of a demanding demographic, user experience has become a key factor in a successful marketing strategy post-Covid. In order to remain popular amongst a sea of competitors, marketers are striving to put the consumer first. From conversational marketing to accessible UX design, success in 2022 is all about personalisation and one-to-one connections with potential leads. This is where chatbots come in. In 2021 alone, experts at Invesp reported that over half of all consumers globally used a chatbot when interacting with SMEs online.
The SME scene is booming in 2022. With more online entrepreneurs than ever before, getting a site up and running amongst a myriad of competition can be tricky. As we step into a digitally dominated future, site performance is the key to small business success. While UX/UI design, site SEO, and CX personalisation demands drive the online strategies of tomorrow, business leaders must also consider their web hosting platform in their battle to the top. As of 2021, 1.2 billion hostnames were registered online. Prioritising a web hosting solution has not only become vital in maintaining a robust online presence but investing time and money into professional platform hosting comes with a vast number of benefits ranging from improving site loading speed to boosting a company SERP score.
As the Covid-19 pandemic left businesses with little choice other than to accelerate their digital transformation efforts at a rapid rate, traditional office-based roles changed in structure dramatically overnight. Today, as more decision-makers come to terms with remote work, ensuring employee motivation and engagement is a key priority.
It’s no secret that inflation is on the rise. After the annual inflation rate across the United Kingdom rose to 7% in March 2022, Brits are seeing their highest price hike since 1992. In response, we have explored five key strategies that could be crucial to small business success on the back of inflation's profit pressure. Read on as we delve into the effects of price rises on an SME landscape and discuss the small changes small business owners should make if they want to stay afloat.
As we reach the six-month mark on the back of COP26, it’s clear that the corporate world is starting to hold itself accountable for its sustainable shortcomings. From prioritising bottom-up action to improving company transparency amongst a more active audience, a number of e-commerce giants are working towards a greener future.
Formula 1 is a sport that’s long been associated with high fashion and class, but it turns out that fashion and F1 is big business - particularly when it comes to the types of sunglasses that leading drivers are sporting.
The world of entrepreneurship and operating a business is by no means an easy one, so making things as streamlined and easy as possible can only be a good thing. There are small changes that can be made and systems that can be implemented as a way to try and action this simplification and in the long run will save you time and energy.
On the back of 2021’s yearly climate change conference, it’s no surprise that the world’s most influential meeting yet, COP26, has ruffled some feathers in the corporate world.
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