Staff writer
Why spending a lot on marketing doesnt always deliver results
When Neil and Laura Westwood appeared on BBC2’s Dragons’ Den with their pitch for Magic Whiteboard, four out of the five dragons wanted to invest. They’ve since gone from cottage industry to mass production – and had to learn a lot about marketing along the way.
Thinking about importing Heres how to build a relationship with overseas suppliers
As with any business decision, an SME attracted to importing needs to do some serious thinking first – especially when it comes to overseas suppliers.
Looking to increase sales Heres three ways forming a partnership will help
Some of the most enduring businesses of our time have relied on a strategic partnership framework to maximise success, and with the Department for Business, Innovation & Skills suggesting SMEs account for 99.9 per cent of all private sector firms in Britain, bosses need to replicate such strategies to increase sales.
Tricks of the trade to avoid cyber scammers
In an increasingly digital age, owners and managers of small and medium-sized businesses must be aware of the cyber risks out there and the techniques to prevent damage.
The five things you can’t afford to miss in the digital space during 2016
Business owners and entrepreneurs will likely benefit from a variety of digital technologies set to explode in 2016. And as the race to digital transformation progresses, we’ll start to see the leaders separate from the rest of the pack by setting a firm pace that’s fuelled by five essential ingredients.
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