Staff writer
How to get the most out of your digital ad spend
In the first half of 2016, digital ad spend hit £4.78bn: a 16.4 per cent rise on the second half of 2015, and the highest increase for two years. Mobile spend alone hit ?802m beating out PC and tablet spend (?762m) quite comfortably and now accounts for 36p of every pound spent in this channel.
You?re hired: Three recruitment lessons from Alan Sugar on The Apprentice
As we re getting to know this year's batch of candidates on The Apprentice, it's an opportune time to consider if there's more to learn from the show and Alan Sugar than how not to behave in business situations.
How to keep that amazing sales team in your company
The relationships the sales team builds with current or potential clients and customers can create the foundation of your company. Not just purely in terms of individual sales made but also in terms of reputation.
Six must-know content marketing tips for businesses to take advantage of
As a growing business your strengths lie in whatever your company is about, whether it's selling handmade cards, offering a counselling service, or walking dogs. Whatever the sector, here are six must-know content marketing tips.
Winter is coming: Find the festive spirit now to boost Christmas sales
With winter just around the corner, it's time to find your festive spirit and prepare to boost Christmas sales, for the season to be jolly will be here before you know it.
Suffering through BT broadband problems” You’re not alone
Real Business recently received a letter from the chairman of Williams Automobiles regarding his BT broadband problems. We thought we would share and that it would encourage to step forwards with their stories as well.
If people sign without reading, do T&Cs matter?
Contractual relationships are everywhere, in business and our personal lives, and so the question arises, do people always read what they sign" The honest answer for many will be no so do T&Cs matter?
Creating a customer service strategy to add real business value
Failing to deliver to clients can cost businesses dearly. But creating a customer service strategy that adds real value to a company can help ensure operations and loyalty thrive.
Employee ownership: A post Brexit business culture bonus
Known as the nation's favourite retailer, the secret to the success of the John Lewis Partnership arguably lies in its name. It is one of the UK's leading firms in terms of employee ownership, with "partners" that actively participate in the business and receive the same percentage of salary paid as a profit-sharing bonus.
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