Sales & Marketing
4 min read
Tis (always) the season for small retailers to avoid discounting
It's no secret that British retailers are facing a tough time these days. When it comes to e-commerce and the high-street alike, a 'race-to-the-bottom' via massive product discounting is becoming the norm. However, our own research has found that smaller retailers are adopting this approach too. But this isn't a sustainable, nor profitable practice.
