Emma Ames

OP

Opinion 4 min read

Are Print Magazines Still Viable in our Increasingly Digital Lifestyles?

In the face of rising digitalisation and the popularity of the minimalism aesthetic, the viability of print magazines might be waning as we step into a more sustainable future. The pandemic restricted our ability to browse the supermarket and slip a last-minute glossy magazine with a scintillating title into our baskets, but will we return to picking up a GQ, Cosmopolitan, or Good Housekeeping with our weekly shopping?

OP

Opinion 5 min read

How to Make the Most Out of the New Year

After the difficult hardships of the past two years, you may be feeling despondent about 2022, unable to see the light at the end of the tunnel and not finding much enthusiasm in this new beginning.

OP

Opinion 3 min read

Elizabeth Holmes Found Guilty of Fraud in Theranos Case

Once viewed as a rising star of Silicon Valley and a figure of inspiration for women in tech, the former CEO if Theranos has been found guilty of defrauding investors during the company’s fifteen years of trading.

OP

Opinion 4 min read

Fashion’s Plagiarism Habit and The Impact on Small Brands

The fashion industry often plays it fast and loose with the idea of “inspiration versus imitation”. Plagiarism and design theft has been a recurring issue for the clothing retail market for decades and with the explosion fast fashion, the problem has only gotten worse.

OP

Opinion 3 min read

The Competition to Create the Best Christmas TV Advert

The hype that surrounds the release of Christmas adverts from brands like John Lewis, Waitrose, and Marks and Spencer signals the start of the festive shopping experience, as retailers fill their TV slots with short film-like adverts that seem to be getting bigger and more expensive each year.

IN

Interviews 5 min read

Narce Media: Video is the Ultimate Content Currency

Narce Media, founded by Joseph Housley and Connor Watt, showcases how graduate entrepreneurship can build businesses that break the mould.

OP

Opinion 3 min read

A Chanel Christmas Story: How Important Are Customer Perceptions of Value for Money?

TikTok outrage strikes again, and its latest victim is iconic, luxury brand, Chanel. In the age of instant video reviews and quick public scandal, Chanel may have just made the one mistake designer brands should do their utmost to avoid: looking cheap.

NE

News 3 min read

Lush Exit: Can Brands Survive Without Social Media?

Lush, the well-known cosmetics brand, has announced its departure from social media platforms Instagram and Facebook as they insist Meta takes steps to create a safer and healthier environment for its users.

IN

Interviews 3 min read

Cybersecurity Business Leading the Charge Against Business Threats

Despite the prevalence of cybercrime and the cybersecurity industry, many UK SMEs do not have the right protection in place to safeguard their business and their customers. That’s where companies like Computer Network Defence Ltd (CND) play a vital role in helping small UK companies build the tools and knowledge they need to trade safely in the increasingly digital world of business.

IN

Interviews 4 min read

“The Entrepreneur Ship” Takes on the Talisker Rowing Challenge

The Talisker Whisky Atlantic Challenge is known as “the world’s toughest row” with participants rowing over 3,000 miles from the Canary Islands to Antigua. Perhaps not a situation many entrepreneurs find themselves in but Guy Rigby and David Murray, the team members of “The Entrepreneur Ship”, decided to take on this immense challenge last year and are soon set to row the massive distance as the oldest (combined age is 124) team to complete the journey.