Declan Mulkeen

Opinion 5 min read

Why ignoring cultural differences will cost you sales

Organisations working across cultures have many issues to consider that may not be necessary within a single market, where language, buying motivations and marketing campaigns are all well understood.

Opinion 5 min read

How cultural sensibilities in language can affect business negotiations

Organisations working across cultures often adopt a corporate language in the belief that it makes business easier if their global employees speak the same language. In most multinational organisations, English is usually the chosen corporate language. But many organisations can be lulled into a false sense of security that, due to use of a common language, business communication should be easy.

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