International Trade
5 min read
Innocent Drinks co-founder shares his lessons for international growth
After an early hiccup in France, Innocent has gone on to become Europe’s no 1 smoothie brand. But here, in an extract from Piper’s new book 'Going Global: 30 Years 30 Insights', Innocent co-founder Adam Balon says it wouldn’t have happened without quick thinking and serious investment.
