In fact, half of users feel frustrated and impatient when they experience poor performance. Furthermore, 31 per cent abandon their shopping cart or transaction when faced with issues, and 29 per cent quit apps all together.
Mobile applications now account for 15 per cent of all Internet traffic, with 1.5bn users worldwide. Done right, a simple iPhone application can reach 50m users in days.
While good performance gets a high rating and strong sales in the app store, poor performance will impact the applications ratingAnd can cost a business thousands of pounds for every second of delayed response or app failure. Most APM products look only at application code, leaving businesses in the dark about device, network, database or server issues.
The top three frustrations for mobile app users are:
- Experiencing slowdown or buffering when streaming music or video content (36 per cent);
- Not being able to complete a bank payment or transfer (35 per cent); and
- Having to wait a long time for social networks to load (22 per cent).
The results confirm the negative impact poor applications performance can have on customer loyalty and therefore business revenues, with respondents voting frequent crashes and glitches (60 per cent), slow loading times (59 per cent) and unreliability (34 per cent) as the issues most likely to lower a mobile app in their estimation.
Jonah Kowall, research vice president at Gartner, states: IT leaders must prepare for the challenges created by mobile adoption in application performance measurement, as well as user experience and behaviour. The importance of integrating database performance monitoring with other aspects of APM will be universally recognised.
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